Why is Rivian special?

Why is Rivian special?

Auto, Aviation & Transportation

We caught up with a new Rivian owner in Greenwich, Connecticut over the weekend. He preferred not to have his name used, but was happy to talk at length about his automobile.

Firstly, he said he “did not buy it for that whole green thing. I don’t care about that stuff.”

But, in fact he purchased his Rivian for “performance!”

And, “the performance is what makes Rivian so special to me as a driver. I love driving it.”

“And the performance has been astounding in every way. I couldn’t be more pleased with my purchase.”

We asked if there is anything he didn’t like about it and his response was a simple:


With reviews like this its no wonder the stock sports a $35 billion valuation, despite never earning a profit. Of course, its about the product and the potential for the product in the global EV market.

Moreover, Rivian is looking to establish themselves as a serious and respected participant in the auto market.

But, this will require a greater manufacturing capacity. Recently, they have begun accepting bids from a number of states for the opening of a second manufacturing plant.

Rivian’s first established manufacturing plant belonged to Mitsubishi. But, that plant only had a production capacity of 200,000 vehicles per year. The anticipated second plant is expected to have a much greater manufacturing capacity. Furthermore Rivian hopes to produce battery cells in the plant as well. 

The estimated total cost of this project is topping $5 billion. The average electric vehicle production plant has a much lower $1 billion price tag. And the average battery cell plant costs $2 billion. The potential production capacity is still unknown. However, the plant would greatly help by vertically integrating Rivian’s business model. Rivian is currently outsourcing the production of battery cells. 

Electric pickup trucks and transport vans would directly compete with Nikola’s proposed hydrogen fuel cell-powered pickup trucks. However, Nikola’s trucks haven’t even hit production yet. And Rivian also plans to compete with the likes of Volkswagen through the manufacturing of smaller cars, more prevalent in European markets. 

Auto, Aviation & Transportation

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Why is Rivian special?