What brands has Coca-Cola acquired?
Moreover, the last few decades, Coca-Cola has engaged in a series of mergers and acquisitions to expand its product offerings and diversify its business. Furthermore, here are some of the key ones:
- Minute Maid: In 1960, Coca-Cola acquired the juice company Minute Maid, which is now one of the world’s largest juice brands.
- Columbia Pictures: In 1982, Coca-Cola purchased Columbia Pictures for $750 million. However, the company struggled to make a profit in the entertainment industry and sold it to Sony in 1989.
- Barq’s: In 1995, Coca-Cola acquired the root beer company Barq’s, which is now a popular brand under the Coca-Cola umbrella.
- Odwalla: In 2001, Coca-Cola acquired Odwalla, a company that produces healthy juices and snacks.
- Glacéau: In 2007, Coca-Cola acquired Glacéau, the maker of Vitaminwater, for $4.1 billion.
- Honest Tea: In 2011, Coca-Cola purchased Honest Tea, an organic tea company that is known for its commitment to sustainability.
- Costa Coffee: In 2018, Coca-Cola purchased Costa Coffee for $5.1 billion, making it the second-largest coffee company in the world.
These mergers and acquisitions have allowed Coca-Cola to diversify its product offerings and expand its presence in various industries. Coca-Cola has also made strategic investments in companies such as Keurig Dr Pepper and Monster Beverage Corporation to further expand its portfolio.
Overall, these moves have helped Coca-Cola remain competitive in the global market and continue to be one of the most recognized brands in the world.
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What brands has Coca-Cola acquired?
