Should You Use AI for Your Blog About Fintech?
Artificial Intelligence & Machine Learning
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AI for your blog can be an advantage when used correctly. However, given the ease of access, there is room for misuse of AI in modern webspace, and it is on the rise. While it can assist bloggers with up to a 150% increase in productivity, there is an ethical dilemma at its heart.
Some of the most popular AI tools used by content creators today are impressive, but even still, they can’t produce human-quality content for various reasons. Therefore, you must consider how and when you use AI and ensure your content is what an audience deserves and needs.
How AI is Changing the Web
There is no doubt that AI is, at the very least, changing the landscape of the web. Content generation alone accounts for a large part of what we see today, and even large publishers such as CNET have admittedly used AI for content generation on their blogs. With such an example being set, and for competition alone, what choice do smaller ventures have when it comes to using AI tools for their content? Time will tell if AI becomes a staple part of online work.
For now, AI is being used in creative and imaginative ways, and it can even help with the more technical aspects of blogging. For example, a solo, beginner blogger will eventually come across SEO but doesn’t know what it means. All they need to do is ask ChatGPT, “What is an SEO audit?” for a clear and concise answer about a relatively complex subject. For better or worse, this enables people who would usually consult with web experts to attempt this work alone.
When to Consider Using AI for Your Blog
Of course, there is absolutely nothing wrong with using AI for your niche, even in Fintech. But like any new and exciting technology, it is how you use the tools before you, not when or why. Generative AI is creating a lot of buzz these days, but there are some other useful uses for AI:
- You have very limited time and need some assistance in creating content.
- Your audience could benefit from AI tools such as automatic screen reading.
- ChatBots can help your audience find what they are looking for within your website.
Most people assume that AI is only generative and that tools like ChatGPT are the only ones around. However, there are many AI tools used for numerous purposes. Just typing a document in a word processor means you may be using AI that automatically checks your spelling.
Blog-specific features with AI
Blogging is more complex than most people realize, and around 80% of new blogs fail. This is largely due to the amount of work that goes into a blog. For instance, there is, of course, content generation. But you also have to integrate your blog into Google Search Console for analytics data, manage the backend and technical side of things, and learn how to use at least On-Page SEO to optimize your content if you hope to compete in your niche. And all of this takes work.
AI tools can assist with content generation. However, this should be used sparingly, as a guide, and always edited. That being said, there are other AI tools that can assist with your blog and help you in pretty much all aspects of the art. For instance, you can use AI tools to automate and manage when you post, have AI tools send real-time data to your mobile device, and you can use AI tools such as ChatGPT to generate keywords for SEO, although this would be limited.
How Google views AI-generated content
Quality content is what matters most when creating a blog, and everything else is secondary. However, there are some aspects, such as On-Page SEO, that you must be aware of because these affect the ranking of your site and pages. When ranking a post, Google uses various metrics, such as domain authority, which is often determined by your site’s age and relevancy to a given niche. But it also uses the quality of data in your site and the overall usability of it.
With so many people using AI tools for content generation, how do search engines like Google view the practice? According to some industry insiders, the use of AI content has no impact on page ranking. Yet some comments by Google contradict this belief. Google doesn’t penalize how you generate content, but poor-quality content won’t be ranked high. Now, with so many people using the same methods, we are seeing overlapping and duplicate content that will be penalized.
Popular blogging AI tools
Of course, there is nothing wrong with using AI tools, and you can use them for many different things, not just content generation. You may even use AI tools already and not know it, such as automated emails at your office job and document spelling checkers. Some of the most popular office AI tools include grammar checkers like Grammarly, Canva Pro for quick and easy vidual media, and Otter for transcribing conversations and minutes from workplace meetings.
Any of these will help you maximize productivity and enhance your day. But of course, there are some tools that are more talked about than others, often because of how quickly they are catching on and evolving. ChatGPT is a perfect example, which has enjoyed a massive surge in popularity after becoming open-source and widely available to the masses. As a result, almost 90% of school students are believed to be using the tool for school assignments (Forbes).
The Pros and Cons of AI for Your Blog
There are many wonderful advantages of using AI and automation tools for blogging. But like any technology, it isn’t all sunshine and rainbows, and there are some excellent reasons for the use of AI tools and some serious issues around doing so, too. Here are some quick pros and cons.
The pros of blogging with AI
Some of the pros of using AI tools for blogs include assisting with complex creativity:
- Generative AI can help give you quick ideas that you can easily expand upon.
- AI can offer assistance with subjects you aren’t familiar with, so it is good for research.
- Tools such as Fintech generative AI services can speed up your work.
The cons of blogging with AI
AI tools can also be misused and are becoming more ubiquitous as quality declines:
- Search engines can penalize you for obvious overuse of auto-generated content.
- Human audiences are becoming aware of what AI-generated content looks like.
- Misuse of AI can occur when clients are paying for human-generated content.
Some of the best uses of AI will help you create better content for your audience, but you must also do some of the work. Tools like ChatGPT can be a great guide, yet you risk masses of duplicate and inaccurate content if you simply copy and paste large texts for your blog.
The Different Types of AI Tools
As we have already mentioned, there are many different types of AI tools, not just generative AI. Some can enhance how you work, assist your audience, and even help with disabilities. You may think of ChatGPT immediately when you consider tools for blogging, mostly because of the press attention it gets. But there are many other tools you can use besides natural language processors. A modern blog doesn’t only rely on copy, and rich media like video are common.
Of course, AI can help you with your blogging ideas, efforts and streamlining content, such as checking for errors. But any supplemental media can also be created, which can help boost your SEO score and, at the very least, make your blog more inviting to an audience. Some of the tools you can use to enhance your blog include generative AI for website assets like banners and logos, short-form video content for ads, and informative cuts, often with AI voiceovers as well.
Proofreading and editing AI tools
No matter how well you write, you will make mistakes, especially when you are trying to churn out quality and consistent content to a strict schedule, which is vital for a blog. At the very least, you don’t have the time to proofread each and every text you create. But there are AI tools that can assist you with this. Some are free, and some are paid, and you really get what you pay for, much like everything else. And for some reason, Google’s spelling checker no longer works well.
Grammarly is one of the most popular because of the array of options it offers. Additionally, it can integrate with most web browsers and work with Google Docs for real-time text amendments. Other tools include ProWriting Aid, Hemingway, and PaperRater. These are used by amateur and professional writers alike. But you can also use AI document checkers with advanced features such as data gleaning to speed up tasks such as going over discovery in legal cases.
AI tools for creating supplemental media
As mentioned, a modern blog includes more content than simple text. Of course, some do, but most blogs today include rich media across a site for increasing awareness, attracting traffic, and boosting SEO. These include video, images, and podcasts, which are vastly underused as an asset. But it can also include creating rich snippets for Google SERPs, which can place your blog at the top for a given subject. Today, most search queries are answered with YouTube clips.
Because modern results include various media, it is only natural and sensible that you also try to include other forms of content in your blog. But alas, you aren’t an artist or a video producer. This is where AI tools can help you. Generative AI extends to images, video, and audio production, as well as text. From a simple script, an AI tool such as Pictory can generate a video. These are excellent for creating tutorials and webinars that can add real value to your Fintech website.
Generative AI tools for copy
Finally, there are many generative AI tools for creating text for your blog. We have mentioned ChatGPT several times because it is by far the most widely used. And these tools can be a genuine help as long as you use them wisely. However, there are some caveats to be aware of:
- You should only use ChatGPT for forming an outline of an idea or for research.
- Copying and pasting is common, and you will end up with duplicate content.
- Not all AI facts and figures are accurate, and you can relay false information.
There are numerous ways to use the data that an AI copy tool gives you. Simply copying and pasting isn’t recommended, and services like Originalty AI suggest that you add personality to human-edited AI-generated text, which can be easier said than done yet is vital for branding.
Google and EEAT Guidelines
Google often suggests that it has nothing against AI-generated content and only wants high-value, quality, and relevant data on a website. But what does this mean for you as a blogger? Google uses what it calls EEAT guidelines and asks that all content creators follow this methodology. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The exact conditions of this change with each Google algorithm update, but it’s a simple guide.
So, why is EEAT important, and what does it mean for AI? A recent development in AI asks that companies label AI-generated content, and Google agrees. However, Google (for now) doesn’t require it. So, as long as your content meets EEAT standards, it will not be penalized by Google SERP rankings. That being said, it has been confirmed that Google will announce a policy when it has formally decided upon one, which suggests EEAT in relation to AI is being considered.
Summary
AI is changing the web is a big way, and it has only accelerated since the start of 2023. For the most part, AI is being used by content creators, large and independent, for all manner of assets. Whether you should use AI tools is a personal preference, but they can enhance your work.
AI for your blog has pros and cons, such as speeding up research and getting ideas, but there is a chance you can be penalized because of duplicate content if you don’t tailor results. You can also use tools like Grammarly for production, and helping content meet EEAT standards.
