Search
Close this search box.
Search
Close this search box.

SEO Is Expensive. Or Is It?

SEO Is Expensive. Or Is It?

Business

Unsplash – CC0 License

The term search engine optimization often produced mixed feelings among business owners. Many view it as a kind of money sink that seems to eat up marketing budgets without any immediate or obvious reward.

To make matters work, pinning SEO professionals down on specific promises is virtually impossible. Agencies will hardly ever make concrete guarantees, telling clients instead that it takes “at least 12 to 18 months for the full effects of SEO campaigns to be realized.”

For the business community used to getting results, these responses seem wishy-washy, and many executives and leaders walk away with the impression that they are better off putting money into PPC. 

The Cost Of Ignoring SEO

Of course, in any business situation, what really matters is the opportunity cost of any particular action. As such, many firms come to the realization that ignoring SEO is the worst of all possible options because it gives competitors the breathing room they need to get ahead. So, ignoring SEO not only poses an opportunity cost but also hinders your competitive edge. For effective backlink analytics to stay ahead in the digital landscape, platforms like Serpstat offer indispensable insights into competitors’ strategies and domain strength.

Failing to engage in SEO means lost opportunities for business websites. Companies can’t build their organic traffic funnels, preventing a substantial proportion of leads from ever finding them. 

Lack of SEO can also reduce conversion rates. The wrong type of users might arrive at your site, taking up your bandwidth without actually buying anything. 

Finally, there is reduced credibility. Users don’t trust websites that rank poorly for commercial-intent keywords, 

“It’s critical to consider these factors when figuring out how much SEO costs” according to Joe Taylor, founder of FATJOE, an SEO and white-label content agency. “Businesses should be aware of just how much they are missing out when they fail to put adequate investment into their online visibility.”

According to Taylor, the long-term costs are significant. “Failing to address SEO issues early can magnify problems down the line. Fixing issues is time-consuming, and firms may suffer damage to their reputations.”

The True Cost Of SEO

Naturally, this conversation brings up the question of how much SEO actually costs. What financial outlays can firms expect?  

SEO usually requires an initial investment which varies according to website size and the level of competition in the relevant industry. It can also hinge on the scope of work, including things like keyword research and on-page optimization. In some cases, technical SEO may require additional funds for hiring specialists who really understand what’s going on. 

Ongoing maintenance is also an expense once initial startup fees are out of the way. Firms must continue to put money into their SEO efforts to avoid losing ground to competitors. Updating content and building new backlinks all cost money. 

Professionals may also need to invest in various SEO tools and resources to improve their SEO outcomes. Expenses can build rapidly as subscription costs for keyword planners, grammar checkers, and competitor analysis pile up on each other. 

According to Taylor, it’s all about return on investment, though. “What really matters when it comes to improving your ranking, is not the money you spend, but what you get back. Spending six figures on an SEO service is worth it if it drives an additional seven figures of revenue.” 

How To Make SEO More Effective

Unsplash – CC0 License

Firms can, of course, make their existing SEO budgets go further. For example, you might be able to DIY some aspects of your SEO if you have in-house expertise. Many firms keep writers on their staff or marketing executives who understand a specific aspect of SEO, like technical optimization. 

You can also focus most on high-impact areas instead of trying to optimize your entire website in one go. For example, companies could adopt a stepwise approach, making their site mobile-friendly first before focusing on content quality and keyword optimization. 

Local businesses should also concentrate on local SEO instead of trying to win national markets. “What really matters for small businesses that serve a specific geographical area are the commercial-intent keywords that prospects type into their phones when they are nearby. It makes a tremendous difference to how many leads they can generate.”

Finally, companies must monitor and adapt their SEO efforts to ensure performance. Again, this process is ongoing. Companies must continuously change and adjust their approaches to stay relevant and effective. New updates from Google, changing market conditions, and even website migrations all require a proper response. 

In conclusion, SEO is not as expensive as many people imagine it to be. While there are upfront costs, the benefits are the return on investment. Once companies start to see positive ROIs, it makes the entire enterprise make more sense. 

SEO Is Expensive. Or Is It?