Lauren Crossett – Head of Go-to-Market at Spade

Lauren Crossett – Head of Go-to-Market at Spade

Lauren Crossett is a seasoned fintech executive with a proven track record of scaling B2B infrastructure companies and driving high-impact go-to-market strategies. She currently leads the go-to-market efforts at Spade, where she brings deep expertise and a passion for helping innovative startups grow and scale.

Prior to joining Spade, Lauren served as Chief Revenue Officer at Pinwheel, where she built and led the GTM team from the ground up. She also played a key role in the early success of Quovo, which was later acquired by Plaid, contributing to its growth and integration into one of the most recognized names in fintech.

In addition to her operating roles, Lauren is the founder of GTM Guild, a consultancy dedicated to empowering fintech startups with fractional leadership, training, advising, and recruiting. Over the past year, she has worked with more than 20 companies, offering tailored GTM support to help them navigate the complexities of scaling in a competitive market.

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