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Improve Online Usability Structure of Your Services

Improve Online Usability Structure of Your Services

You must improve online usability of your products, services, and website to make sure your site doesn’t become irrelevant. Modern users expect certain things. And the onus is on your company to continually assess and improve its web-based engagement. Neglecting to implement even the simplest user features means you risk losing out to the competition both in terms of business and page ranking. It can be tricky, though, so here are some tips to start.

Understand User Engagement

Engagement is key to a solid and reliable online service. This doesn’t only apply to dialog with customers but every interaction that a user carries out on your business website, cloud-based service, eCommerce platform, or even your blog. Through engagement alone, your product gains value. So you must use modern tools and tech (, such as data analytics software, to understand user actions across the entirety of your site.

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Improve Online Usability with On-Page Methods

There is a big emphasis on the readability of websites these days. This is mainly because the Google algorithm was changed to assess this for page ranking and domain authority. Therefore you must focus your efforts on keeping solid on-page SEO best practices on your user-facing pages. This helps visitors take in, engage with and navigate a page. This includes negative white space, sectioned copy using appropriate headers, and small paragraphs with bullets.

Refocus UX and CX Navigation

Further to readability, your site’s usability is improved by assessing the customer experience in terms of navigation. Traditional categories are being dropped in favor of “mega menus” that encapsulate multiple categories in one drop-down menu. This helps users find what they want much quicker. But it also helps keep your click-depth to a minimum. Additionally, you can use extra elements such as search bars, a Home button, and sidebars and widgets.

Keep Your Site to What Users Expect

Websites and online services follow a set design, and this hasn’t changed too much over the years. As such, you will only confuse users and potential customers if you deviate from standard design methods. So you must keep your design to what users would typically expect from a service that you offer. For example, a standard website has an easily readable logo at the top of the screen, contact information positioned at the top right, and a navigation bar at the header.

Create a Visual Flow

Users analyze a page very quickly. On average, they will take in your page in less than 3 seconds and immediately form an impression as to whether they want to engage or not. If your UX and CX are designed to standards, you can increase the usability structure as follows:

  • Focus on the alignment of your copy and images, such as the standard “F” pattern.
  • Apply the proper use of colors and hues across your site’s content when you redesign.
  • You can use varying contrast to guide attention towards or away from certain elements.
  • Guide users to key elements of your site with the clever application of negative space.
  • Carefully consider the size of specific elements on your site, such as buttons.
  • Apply repeating patterns to content that is related to help users understand this.
  • Consider how a user’s eye is led from one point to another without becoming stuck.
  • Place non-copy elements such as logos, links and images in line with the “Z” pattern.

The overall design of your online service, site, or platform must be unique to retain a visitor’s attention. But not so unique that it detracts from what you offer or deviates from “norm” expectations. Using a visual flow, you can develop something appealing with max composition.

Make the Entire Process Easy

From start to finish, the customer’s journey must be as effortless as possible. This means that from the millisecond your page loads to the final receipt of the sale after payment, the process must be simple. If even to reduce shopping cart abandonment alone, you must pay attention to the process. For example, forcing users to create an account is responsible for 24% of abandonment. So offer simple features such as guest checkouts to avoid hiccups along the way.

Don’t Neglect Responsive Features

Finally, and by no means least, you must optimize your online services to take advantage of multiple mobile devices. Search engines like Google prioritize mobile responsiveness. And almost all web users now access businesses, services, and websites using a smartphone. Your site’s theme should be responsive, at the very least. Moving on, you can implement mobile features such as click-to-scroll buttons, image pinching, and sticky bars for site navigation.

Improve Online Usability with Pagespeed Insights

Visitors will leave your site if it doesn’t load very quickly. So you must make improvements to ensure your first load is less than three seconds. This is the very highest time you should aim for, according to a test using Google Pagespeed Insights. This will help you improve the user experience. However, you should also know that Google takes your page loading speed into account when calculating your overall SEO score for page ranking and domain authority.

Include Accessibility Features

As a global community, we are more aware than ever of accessibility. But more needs to be done. Accessibility means making your services and website easy to use for everyone. However, this is an ongoing process and requires constant review. The Web Content Accessibility Guidelines (WCAG) are the best source you can use to ensure compliance. These are updated all the time, but you can ensure a better experience for all by amending your site.


You cannot hope to stay ahead of the game if you don’t take steps to improve online usability when it comes to your services, products, and website. You can apply on-page SEO methods for readability, create a visual flow with design principles, and make sure to apply mobile features. Getting to the point of realizing a solid user and customer experience is an ongoing process. You must always reassess your overall structure and make changes accordingly.

Improve Online Usability Structure of Your Services