How to use AI with Search Engine Optimization

How to use AI with Search Engine Optimization

How to use AI with Search Engine Optimization : The notion of artificial intelligence was primarily associated with robotics over the last decade. The machines were supposed to become smarter to resemble humans and be able to perform their tasks.

These days, technological development impresses us with new inventions such as the implementation of artificial intelligence in search engine optimization. It means that search engines start thinking like human beings when processing the content and analyzing user activity.

What is artificial intelligence (AI)?

The concept of AI is very broad and includes many aspects related to various science fields. Thus, some types of AI are used in robot manufacturing, while others are closely related to SEO techniques. Overall, the idea of each AI aspect is to make mechanical artificial elements think, analyze, and make decisions like humans do.

Several decades ago, neural networks were primarily used in artificial intelligence. Later, machine learning and deep machine learning techniques appeared. They are also widely used now in teaching computer systems for the purpose of transforming them into so-called smart devices.

In brief, systems with embedded artificial intelligence are like children who are taught using the machine learning approach at the beginning. Later, when they evolve and start interacting with human behavior patterns, they learn by obtaining more experience.

The list of industries implementing artificial intelligence is also expanding each year. For instance, cars are no longer simple mechanical devices – they have become decent assistants being able to detect hazards and predict traffic. The AI is also used in agriculture, fashion, manufacturing, healthcare, security, retail, and many other fields.

AI in search engine optimization

The effectiveness of search engines was obviously not very high in the early 2000s. Very often the results did not meet the expectations but there were several reasons for that. First of all, there were not as many websites as we have today, and the quality of content there was not perfect. Secondly, the algorithms in search engines were not that smart as they are today.

When the world started to go digital, the demand for new algorithms in search engines has emerged naturally. Google and other search engines now heavily rely on machine learning as the artificial intelligence part allows for analyzing user behavior, preferences, and search intents. All that is done to provide quality search results that highly match user expectations.

Obviously, Google and other search engines prioritize consumer interests and needs. Digital marketers and SEO specialists should consider this when creating their strategies.

How to benefit from AI in SEO?

There are two ways in which SEO masters may benefit from artificial intelligence in developing and implementing their strategies. The first option is about understanding the search engine algorithms and how they provide content to users. Another aspect stands for the utilization of SEO tools based on artificial intelligence that greatly helps SEO specialists in their daily work.

Content creation

Quality content is no longer characterized as the text stuffed with keywords. Google and other search engines demand web pages to have decent and meaningful content that will be useful for readers. Learn how to create SEO-friendly content so that it seems appealing both for smart machines and humans. 

Keyword research

While stuffing the content solely with the keywords is a habit from the past, using keywords is still important. Think of implementing analogs of the given keywords and distribute them equally throughout the text. As the artificial intelligence core becomes smarter, it will understand the semantics of the text well in this case.

Another way to benefit from AI in keyword research as a part of your SEO strategy is to use specially designed tools for that. They help SEO masters to find the right keywords on the topic based on the thorough analysis of user queries.

Link building

Search engines can also detect the hierarchy of backlinks and their credibility. One of the most effective ways to gain backlinks is by writing a guest post on another platform or blog. There you will be able to incorporate a link to your website, so feel free to read more about guest posting services and their benefits. The quality backlinks will greatly help you in ranking your website higher and bringing more visitors to it.

Voice search

Consumers tend to make their search queries using voice more often these days. When performing voice search optimization, SEO tools with embedded artificial intelligence algorithms might come in handy. They will suggest proper analogs of the voice search phrases to those keywords used in text search queries.

When people are looking for information on the web with voice, they usually use longer phrases. This comes naturally as talking is a faster form of communication than writing. Consequently, the voice queries are using a more natural language, which is considered by those SEO tools that provide suggestions based on regular text searches.


Specialists involved in search engine optimization need to gather data and perform analysis based on that, which takes plenty of time daily. SEO tools with the embedded artificial intelligence core could greatly help in collecting, monitoring, and investigating the data. They also assist in decision-making based on detailed data analysis.

AI SEO tools allow for automating and improving certain processes as well. For instance, they can easily predict traffic, find errors on your website, and provide tips on how to optimize your content.


The tools based on artificial intelligence on the web gather lots of data from a user journey. There is no doubt that artificial intelligence has transformed digital marketing greatly over the last decade. As the results of the user experience data analysis, the results in the search engine, advertisements, and content suggestions become tailored specifically for each web visitor.

The future of AI in SEO

What we may observe now is that AI confidently gets integrated into nearly every aspect of our lives. This tendency is expected to be prevailing at least for the next few years.

The benefits of AI together with data analysis are obvious as this combination results in tremendous outcomes for businesses. This data helps companies to generate insights for future opportunities and possible threats. By taking these into account, businesses find it easy to take important decisions.

Marie Barnes is a journalist, freelance writer, and editor at Studyscroll. She has worked for many major publications, but she also ambitiously pursues challenging freelance projects. Her love for traveling motivates her to explore the world. Marie wants to inspire people to follow their dreams by sharing her experiences online.

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