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How Smart Outdoor Lockers Can Increase Sales

How Smart Outdoor Lockers Can Increase Sales 

If you don’t make sales in your business, you don’t have a business at all. It won’t matter how innovative your products are or what excellent services you offer; you need to sell in order to make profits so you can continue running your business. 

Savvy business owners will always be on the lookout for the next big thing that will help them achieve those sales goals. Often in the 21st century, that big thing will have something to do with technology. More and more people are turning to their mobile devices to buy things, for example, and apps are incredibly useful for both buyers and sellers. 

One thing that is becoming popular with business owners and that incorporates modern technology is a collection locker. These lockers can be used to store customers’ orders until they can collect them, and although it’s a simple idea, it’s also something that can certainly help to increase your sales. Read on to find out how it works and why you should have one – or ideally more than one – for your business. 

Added Safety 

Although the worst days of the COVID-19 pandemic are, thankfully, behind us, that doesn’t mean the problem has disappeared altogether. On top of that, people are now a lot warier when it comes to their health; they understand that being around a lot of people isn’t necessarily something they want to do. Whereas in the past this wouldn’t have been something that even crossed their minds, today many people are still keen to stay away from crowds when they can. They also don’t want strangers to come to their homes, which is what would happen if they chose to have their purchases delivered rather than buying them in a store. 

So what can they do? If they don’t want to be in a crowded place, going to a store is not advisable. If they don’t want people coming to their homes, delivery is not a good idea either. It might seem as though there is nothing to be done, but there is another way. By offering the use of an outdoor locker, you can provide the ideal solution to your customers. They can bypass the store environment, and they don’t have to have anything delivered. They can collect their items themselves when they feel comfortable doing so. If you offer this option, you’re sure to see a sales increase. 

Customer-Centric

They say the customer is king, and when you want to sell something, that is certainly something to bear in mind. If there is something you can do as a business owner to help the customer make their final purchasing decision in your favor, you need to do it. 

There are, of course, multiple ways to do this, but offering a locker collection service is one that can work very well and is cost-effective. You might not be able to provide same-day delivery, for example, but you can offer same-day collection – if the buyer makes their purchase before a specific time, they can collect their goods on their way home from work the same day, for example. 

There aren’t many smaller businesses that can be this attentive to their customers’ needs, at least not without incurring a high cost and making their services all but impossible to afford. With the use of a storage locker, you can ensure your customers get the very best service for a fraction of the cost of same-day delivery. 

Twenty-Four Hour Opening

It is possible for larger businesses to be open twenty-four hours a day. They have the money to pay staff, and there is often a requirement for this from customers. Small businesses can’t usually do the same; the profits are just not there. However, if a rival, larger business is able to offer a twenty-four-hour service, could it be you’re missing out on potential sales? 

An outdoor locker might help with this issue. Although you won’t technically be open twenty-four hours a day, you can still offer a twenty-four-hour service – of sorts, at least. In other words, even if the store itself is closed, you can still allow customers to collect their items at a time that suits them. If they can’t get to you until midnight, that would usually be a lost sale, but with a locker to help, as long as they buy their goods while you’re still working, they can collect them at midnight if need be – or any other time that works for them. As your reputation grows, more and more people will be happy to use this service, and you’ll make more sales as a result. 

Lower Costs

In order to make a good amount of sales, your prices need to be good too. You’ll want to make a profit, of course, but you’ll also need to think carefully about pricing keenly so that people know they’re getting a good deal. If you have to add delivery costs to your prices, this could entirely change things and turn a reasonably priced item into a prohibitively expensive one. 

When you have a locker you can use, you can cut your delivery costs. You’ll only be delivering orders to one place rather than multiple addresses. If you’re doing it yourself, this saves fuel and time, and if you are using a courier or the postal service, you can save money when you pay for delivery there too. You can then pass these savings to your customers and make more sales because of those savings.

How Smart Outdoor Lockers Can Increase Sales