How is AI used in the beauty industry?

How is AI used in the beauty industry?

Artificial Intelligence: The Next Beauty Revolution?

Revolutionizing Beauty

When was the last time sustainability became associated with the beauty industry?

With all the new and major brands in cosmetics and beauty projects emerging and producing new products left and right, it’s hard to determine which of these brands can live up to customer demands and expectations.

Fortunately, the beauty industry is among countless business sectors benefiting from innovative technology.

Tech and Beauty: The Perfect Combination?

AI in the beauty industry has been affecting customers in numerous ways globally.  Notably, these achievements are possible because of the innovative and intelligent technologies to efficiently mine and analyze big data generated by millions, if not billions, of customers. Every unique preference and purchasing habits, some may even be too subtle for themselves to notice, are carefully noted and analyzed by these tireless algorithms. 

Below, the author would like to share with you some impressive ways that technology has changed the ways people purchase and experience beauty products and services.

Customized Services and Products

AI gathers and processes data input by customers, including their recent purchases, product pages they frequently or recently browsed on the brand’s website, their skin concerns and skin types, the types of makeup products they use, and even the shampoo brands they prefer.

All of these details are important to help brands prepare and offer a product that caters to the distinct skincare and beauty preferences of each of their clientele. Not all formulas, ingredients, and product combinations work for everyone.

So, it takes a human years of training and experience to give out the perfect advice to customers. Take acne treatments, for example, an expert has to keep in mind the customer’s skin type (oily v. dry), diet preference, sleep schedule, family history, and hormonal levels, etc., to give out the perfect recommendation. It takes years of experience and a very long time to do so. Artificial Intelligence, however, with enough training and reinforced learnings, could give out even better recommendations within a split of a second as it can also take things humans cannot think of into consideration like the regional climate, customer hobbies, the type of clothes they prefer, etc. Customers could do this with the comfort of their home and get the perfect products delivered.  

Consequently, customers feel more satisfied and valued since the brand is now capable of addressing their needs and meeting their expectations. Whether it be facial wash and serums, face masks, sunscreens, or moisturizers, it is now possible to go beyond the traditional formulation of beauty products and expand the scope of solutions that one brand can bring.

Virtual Product Trial

Most of the time, online beauty and cosmetic stores struggle with reducing abandoned shopping carts or multiple site visitors browsing their product pages for hours but ending up not buying anything.

Virtual product trail could help businesses target an international audience and boost conversions without wasting millions on concessions. Simply, augmented reality makes it possible for customers and potentially new buyers to try a product even without being physically present in the shop or using an actual product from the store.

This advancement is more applicable to cosmetic products, especially since it uses different shades and colors for different skin tones. For instance, a customer could check out how different shades of lip liners and lipsticks would suit their skin tone. They can also try and see which shade of foundation or concealer blends perfectly for their skin. The possibilities are endless—customers can do this with mascaras, eyeliners, eyeshadows, bronzers, and even decorative contact lenses.

Some brands are developing apps to help their customers see how other colors of hair dye would look on them.

It saves time and effort for both the company and its customers, thereby boosting  the likelihood of a customer completing a purchase. 

Instant Touch-ups

Society’s gradual integration of technology into their daily lives also has its disadvantages. With people on their smartphones 24/7 and the emergence of social media, people’s perception of beauty has drastically changed. They became more conscious of their flaws. Thanks to the so-called “selfie culture”. And the unspoken standards of a perfectly flawless beauty seen all across the internet.

While there is nothing wrong with having a flawsome skin. Some people simply cannot stand it when the imperfections in their physical appearance are visible to other people. 

The use of filters and skin-correcting computer tools then became all the rage. People would add filters to their photos to cover up a pimple or a scar on their face. Some filters make a person look a couple of times younger than they are. In some cases, AI-generated beauty filters make a person seem as though they are wearing actual makeup. Even when they are barefaced in front of their trusty phone camera.

Even on digital video conferencing platforms, instant touch-ups and hyperrealistic filters received a welcoming receptions from the platform’s users.

Ecological manufacturing and waste management

It is scary, but it is a reality. Eco-friendly initiatives such as switching to non-plastic and recyclable product containers. Efficient packaging reduces the amount of waste disposed by people to the different bodies of land and water around the world.

Unfortunately, the beauty industry has a hand in polluting the earth’s natural resources. Plastic containers, microbeads, and greenhouse emissions are all factors that contribute to the depletion of Mother Nature.

Meanwhile, embracing green technology as an integral part of sustaining beauty and cosmetic businesses. Becomes a top task of all beauty CEO’s. Innovative mass-production alternatives help reduce the carbon footprint.

Lastly, as mentioned above, both AI and AR contribute to regulating the amount of skincare and beauty products produced regularly. Now, brands limit what they create based on the level of demand for a particular makeup kit or skincare item. It might seem like a small thing at first, but it can impact the world positively in the long run.

How is AI used in the beauty industry?

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