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How Graphic Design is Transforming with Artificial Intelligence?

How Graphic Design is Transforming with Artificial Intelligence?

Artificial intelligence is powering a lot of industries today, in one way or another. In some industries, it is helping people automate redundant processes, while in others it is helping them make better, data-driven decisions. 

However, in the creative world, AI is working a little differently. Today, it is helping creative artists create written, visual, and audio content more easily, and with more uniqueness too. Programs like NightCafe text to video are placing tools we never would have dreamed of 2 years ago in the hands of the everyday consumer. Recently, an AI tool called ChatGPT, released by the company OpenAI, was getting quite popular. It was said to herald the end for copywriters and creative writers everywhere.

However, the truth is far from that. In the hands of an expert, it can be a massive help as a supporting tool, helping them create better content than before. And so is the case in the world of design. Recently, there has been a huge debate about AI-generated art plagiarizing elements from known digital art. And despite its apparent prowess, art created by professional graphic designers was still better in terms of personalization and originality. 

So, how can we say that AI is transforming graphic design? Let’s find out. 

What is Artificial Intelligence?

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Let’s start with understanding the concept behind AI. AI, or artificial intelligence, refers to the use of computational logic to emulate the thought process and comprehension of actual human intelligence. However, even at its best, it is still limited by a lot of factors, the most common of which is a proper dataset to train the intelligence model on. 

The forms of AI used today, especially in the form of machine learning and deep learning, are helping businesses with specific sections or elements of their business. For example, some businesses use AI for data analytics, in order to generate valuable insights from their data quickly and more efficiently than a team of human workers. 

Similarly, other businesses are using AI to oversee or automate certain functions, such as the use of AI chatbots in the customer service industry. They use natural language processing to initiate contact with a lead, assessing their messages to see if they are looking for general information, or if they are a hot lead that needs to be transferred to a sales rep.

All in all, there are several avenues that businesses can use AI in to streamline their processes, such as AI in construction for prototyping and testing designs. Let’s take a look at the use of AI in graphic design and how it is helping the industry grow. 

AI Evolving, Not Replacing Graphic Designers and Their Craft

There is a common misconception that AI will replace the conventional creative artist soon. And in recent years, with the sudden rise in AI-based creative tools, misconceptions are slowly trickling down among the professionals themselves. 

With the rise of AI art and tools like ChatGPT, those in the field are now questioning the worth of their creation against that created by AI. However, they need to understand that the core idea of any creative craft, is the uniquely creative idea behind it. 

And that is something AI cannot replicate, at least at the moment. Even the best AI design tools require human input as a form of prompt for them to initiate their graphic design projects. That is where the concept of using AI to evolve, not replace graphic designers comes from. 

Artificial intelligence can help us improve our design deliverables by:

  • Helping us understand the emotions and needs of our target audience
  • Helping us improve the compelling power of our designs using interactivity
  • Allowing us to create new styles of graphic art that were impossible before
  • Allowing us to plan our graphic projects in better detail and depth before starting

How is AI Helping Transform Graphic Design as an Industry?

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Now that we understand that AI can be used to transform and improve the quality of work delivered by graphic designers instead of replacing them, the question is how. 

How can we say that AI can be used to improve the world of graphic design? Let’s find out.

Graphics Are Now More Nuanced and Inspired

This is especially true for abstract designs. AI tools have the ability to assess the patterns of pixels in a variety of art available online, and then use it to create mockups designed to help you come up with your own inspiration. 

This can be quite helpful when you have a vague idea of the direction to take as a designer and are waiting for inspiration to strike you in order for the creative juices to start flowing. So, instead of spending hours on hours browsing through the internet for suggestions, they can give their AI tools a textual prompt, which can then search through the internet within seconds and minutes to shortlist design inspirations that fit your requirements. 

The Process is More Efficient and Consistent

One of the best ways AI can be used as part of your brand’s digital transformation strategy is by helping your creatives such as designers manage their project quality, consistently. One of the major benefits of artificial intelligence in business is its ability to improve and expedite your work processes, without affecting its quality negatively. 

Moreover, it can help you automate mundane and redundant tasks easily, allowing graphic designers to focus on critical, highly creative elements of their design. Besides helping efficiency and productivity, this helps keep the process interesting, by removing the mundanity inherent in repetitive tasks, thus increasing productivity. 

Simplifies the Process

As we mentioned earlier, it simplifies the overall process of graphic design, from the inspiration stage to the actual design and deliverable stage. It allows designers to sift through hundreds of thousands of graphics online to find the few that fit their brief for inspiration, in a matter of mere seconds or minutes compared to the hours spent doing it manually. 

Moreover, it can also help them start in the right direction by taking a look at target audience data, in order to identify what kind of art the people identify with, thus boosting your project’s success. Similarly, AI can also be used as a form of quality control measure, which could look for general issues of quality in your deliverables, thus improving your quality and consistency. 

Allows Designers to Add Value Via Uniqueness

Finally, you can use AI-based design tools to create a basic look for your design far more quickly than doing it manually. Then, once the basic task is done, designers can use their creative prowess to give it that streak of creativity that allows it to stand out in a crowd. 

Often, designers get bogged down doing the same repetitive tasks, which can slow down their creativity when it comes time actually to use it to make the design unique. Now, by simplifying the process, and helping generate insights for better audience connectivity, AI can help designers make truly unique designs. 

In Summation

To sum it up, there are a lot of benefits to AI being incorporated within the design world. However, it all depends on how you use it within your work processes. The main point here, however, is that there is no avoiding artificial intelligence, no matter the industry, with AI and ML making waves in industries like finance and insurance as well. 

And while it may not be able to replace graphic designers through and through, there is no denying that not adopting AI will set you back in your domain by a large margin. Therefore, the best solution is to be an early adopter and start incorporating AI in your design process to get a head start over your competition today. 

How Graphic Design is Transforming with Artificial Intelligence?