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How do I market my home as a smart home?

How do I market my home as a smart home? Doing so can make all the difference in your sale price. And every little bit counts.

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Recent advances in tech have not only made buying and creating the home of our dreams more possible. But it has also made it easier to sell our homes when we are ready to move on to something new.

Tech can help you get as many eyes as possible on your home. As a result, shorten the amount of time it is listed. Furthermore, increase the value of your home, which makes it more desirable to buyers. 

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There are steps all homeowners should take to ready their homes for potential buyers. Moreover, adding modern updates with smart tech can especially boost its appeal and help you make more money on the sale.

Smart homes are more appealing to buyers for many reasons; it’s not simply about having an expensive high-tech home. 

Smart homes are more energy-efficient and cost-effective, they are safer. More accessible through automated systems, and provide homeowners with control at the touch of their fingertips. Eventually, most builders and designers will start implementing smart tech in all of their home builds and designs. 

When marketing your home as a smart home, it’s important to consider both indoor and outdoor features. Enhance the appeal of your property by adding an outdoor refrigerator to your smart outdoor kitchen.

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Finding ways to make your house stand out on the market is the goal of all homeowners and their real estate agents. There are many things you can do to enhance the appeal of your home. But utilizing technology to make your home a smart one is one of the best ways to help it sell faster by increasing its value.  

Install Energy Efficient Appliances

The more efficient and “green” a home is, the more it will appeal to potential buyers. Nothing stands out more than a home that will save buyers money on their energy bills. Solar panels can generate tax credits for the homeowner as well! Smart thermostats, for example, are more accurate and efficient than traditional ones. And not only help homeowners save money but can make it easier to keep their homes at comfortable, personalized temperatures. 

Other eco-friendly household appliances like the dishwasher, refrigerator, and laundry machines can also appeal to buyers by using less energy and water, which cuts down on the cost of bills. You can even look into installing more efficient plumbing and HVAC systems if you have the money to spare. Ultimately, the more efficient and environmentally friendly your home is, the better. 

Showcase Smart Devices

Smart devices like flat-panel TVs and sound systems will also appeal to homeowners with an interest in high-tech. A modern LCD TV mounted on the wall looks sleeker than a clunkier TV on a stand. And the TV doesn’t have to stay after the sale either. You can install it for show and then take it with you when you move. Some places will even let you rent smart TVs if you don’t want to fully invest in one. 

For a smart sound system, you can have your home wired for a built-in system. Or you can opt for a wireless option. Either way, both will appeal to homeowners with more modern tastes. And similar to the TV, you can take the system with you when you go or even look into renting one temporarily. But simply having it on display during showings can boost your home’s appeal. 

Update the Windows

Buyers love homes with automated systems. Motorized window shades or blinds, for example, are a great way to add that luxurious high-tech touch. You can opt for ones that open and close at the touch of a button. Or coverings that operate based on the time of day. It seems simple, but having shades that open for you automatically when the sun comes up. And that go down automatically when it gets dark can really impress potential buyers. 

Install a Smart Security System and Features

Even if your home is in a nice neighborhood, safety is always a concern for homebuyers. Installing smart locks and a good security system can go a long way towards increasing the value of your home and helping it sell faster.  

Surveillance systems that you can access and control from your home, for example, are becoming increasingly popular amongst homeowners. You can even install digital smart locks that you can access either in-person or from a mobile device. Which makes monitoring who is entering and exiting your home more convenient. And if you really want to wow buyers. You can go for a biometric lock that scans your fingertip for access. 

On a Final Note

Sometimes you are in a rush when it comes to selling your house fast when moving out of state. A new job that can’t be missed. There are a ton of virtual home sales and management firms to choose from who do this for a living.

Ultimately, the smart upgrades you choose to make to your home will be up to you. Don’t overextend yourself if you don’t have the budget for it. Discussing your options with an experienced real estate agent can help. They will better understand the market and what upgrades will or will not matter to buyers in that area. 

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When selling your home in this age of technology, you should also be wary of iBuyers. Finding and buying property has become easier with advancements in tech. But it has unfortunately led to some companies known as iBuyers taking advantage of the market. If you invested a lot of money into your home to help it sell, you might want to jump at the first offer for fear of losing out. But iBuyers are notorious for making offers that are appealing yet less than what a home is actually worth. 

It is usually best to work with a real agent as they will better understand the worth of your home. And can lead you in the right direction. When you’ve spent time and money upgrading your home with the latest tech, the last thing you want is to accept an offer that won’t give you a return on your investment.

How do I market my home as a smart home?

How do I market my home as a smart home?