How Can AI Practically Assist with Age Verification?
Technology
It helps to know your client. Businesses operating in this digital era are aware of age verification. The penalties are hefty for companies providing platforms where minors can engage in age-restricted activities. Aside from regulatory compliance, your business should benefit the masses. Thus, implementing the age verification checks helps improve brand image and restrict underage transactions.
To address these challenges, technological companies have rapidly changed the digital identity landscape. They are designing and delivering AI-enabled age estimation tools. The aim is to help businesses predict a shopper’s age before buying some age-restricted products. The age verification system is also able to tell how young a child is before creating a profile online.
But, analyzing a person’s face to determine their age can show bias. This is especially the case in early teens. Even so, AI age verification will greatly assist businesses identify customers using borrowed IDs. The tool can pick an underage customer with its different facial recognition methods.
So then, we go ahead to tell you more about age verification using AI-powered solutions.
How AI Assists With Age Verification Solutions
For decades, parents, politicians, and everyone have been calling for a solution. They have lobbied for a system that can deny minors access to age-restricted products. At the same time, companies have been waiting for tech-first age verification solutions to automate age checks.
Your business can now use an identity verification solution to predict whether your customers are of the legal age to buy your products. You can use AI estimation instead of social vouching to identify the actual age of a potential customer.
It’s thrilling to know that AI will end complex operations and lengthy procedures that businesses use to verify age. This is significant in a digital world where more compliance is necessary.
The system uses three techniques to determine the age. They include:
- Face Mapping
The age validation solution analyzes a person’s physical characteristics and facial features to determine the possible date of birth. With the help of modern technology, you can easily predict the age of website visitors or new customers.
- Facial Thermography
Here, the technology uses heat radiation to detect age. The system measures the human body’s thermal light emission at different wavelengths during the verification process. It then picks a person’s physical appearance and compares them against known results. The age verification system has broad data from different age groups.
- Photo Matching
The technique analyzes a person’s image compared to the image on their ID card. The customer can access the website or purchase a product if their date of birth and physical features match.
How Businesses Benefit from Using Identity Verification Solutions
Identity verification companies have truly helped retailers screen customers to help detect those that are using fake IDs. As a result, businesses can stop those with fake IDs from accessing their age-restricted products, content, or sites.
The new technology has additional benefits that include:
- Improves Compliance
Age verification systems are vital in this digital age, especially for brands offering age-restricted products. But, screening online shoppers has been challenging, particularly when it comes to cross-border compliance. Jurisdictions have different regulations and rules affecting age verification and proof of identity.
Even so, internet-based businesses and supermarkets want to ensure minors don’t access age-restricted products, services, and content. Some of the common age-restricted products and services include:
- Alcohol
- Tobacco
- E-cigarettes
- Pharmaceuticals
- Gambling
- Adult movie streaming
- Online dating
- IGaming
- Social media, etc
The good news is that; several identity verification companies provide solutions to enable businesses to impose strict age verification checks. These systems help both businesses and the government to protect underage people from interacting with products designed for adults.
- Cost-Effective Gains
The use of human age verification is more costly than the AI age verification system. For many years, large retailers have been using multiple employees to verify the shoppers’ age at self-checkouts. But, today, AI-age verification solutions have automated this process, thus helping businesses save a lot of money.
- Enhances User Interactions
The use of robust digital age verification solutions enhances business-user interactions. The identity validation solution secures the process and simplifies the services. These age-verification scanners are popular in car sharing, online banking, online shopping, government services, etc.
- Reduces Disclosure of Personal Data
Identity verification solutions have eliminated the need for businesses to store and secure their customers’ personal data. These systems perform the verification processes without disclosing other sensitive details. They also don’t have to undergo multiple authentications before accessing the needed products and services.
Indeed, the age verification system is fast and convenient for both the customer and the business. It mitigates identity theft and fraud which are very common in the digital world.
- Promote Responsible Consumption
When the identity verification companies were designing these systems, responsible consumption was one of their objectives. They want these systems to predict the age and help businesses reduce underage purchases accurately. Companies want shoppers and site visitors to make responsible decisions, while brands keep legal products and services away from minors.
Although a person can tell the age of another, artificial intelligence and machine learning technologies can do better. A person can fail to distinguish between a 16-year-old from an 18-year-old when they walk into your liquor store. But, the AI-powered system quickly picks the difference and limits minors from buying products they shouldn’t buy.
- Offers Seamless Customer Experience
Initially, the age verification process was lengthy and tedious. Customers felt bad when the employee wrongly predicted their age and rejected their order. But, with this innovative identity validation solution, the process is shorter and more accurate. Indeed, with strong age verification scanners, brands offer their customers a frictionless authentication process.
As a result, businesses using AI age verification solutions offer seamless customer experience and get positive reviews. The higher rates of customer satisfaction translate to improved revenues.
Bottom Line
An age verification system automates multiple processes that businesses have been using to predict the age of their customers. Identity verification scanners help businesses streamline the customer journey, save money and time, achieve regulatory compliance, reduce fraud, and much more.
Indeed, integrating these solutions with your website and other platforms can enable your business to provide a seamless customer experience. Businesses that have adopted these solutions are set to record better revenues and higher customer satisfaction rates.
How Can AI Practically Assist with Age Verification?
