E-Commerce Trends to Shape 2022 and Beyond

E-Commerce Trends to Shape 2022 and Beyond The E-Commerce industry has been experiencing rapid growth in the last few years. Meanwhile, the pandemic waves have made significant business changes and accelerated the E-Commerce field. For example, shopping has become too easy, and anyone can shop almost anything at the comfort of their home or on their way. Whether it’s clothing, groceries, or perfumes, everything is available online through E-Commerce services.

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Just click the ‘Order’ button, and voila! The advantage of E-Commerce is that you can access the associated platforms from almost any platform. The customers’ digital experience matters the most when it comes to E-Commerce services. 

To make the E-Commerce idea sustainable and profitable, the E-Commerce trends have to make sure that they can meet customer demands. Here are some E-Commerce trends that are going to define the business facilities in 2022. 

Application of Artificial Intelligence as well as Machine Learning

If you look at different E-Commerce stores, you can clearly notice the implementation of smart moves, such as recommended products using users’ search intent. Before, manual recommendations were difficult to implement and not much useful.

Now, the relevant product recommendations work on insights such as the user’s gender, search history, demography, and purchase history. E-Commerce bodies have been using predictive analysis technologies, such as image recognition, automation, behavioural analysis, and inventory management. 

There are estimates that show that the revenue will reach up to 36.8 billion dollars due to Artificial Intelligence and Machine Learning tools. No doubt, this is the reason why customers are enjoying such a smooth performance while shopping through E-Commerce websites and applications!

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Increased Popularity of Voice Search

You are aware of Google Assistant, Siri, or Amazon Alexa, right? The good news is that you can now just talk to place an order on your favourite E-Commerce store. Voice assistants are almost everywhere now. From smartphones, TV remote controls to your smart home hub, the results with voice assistants are awesome. The future of the E-Commerce perspective relies on voice search techniques.

Recent statistics have shown that nearly 50% of digital customers prefer using voice search. E-Commerce sellers should optimize voice search tools and techniques, such as Natural Language Processing. 

The recent trend of voice search has shown a spike in sales. Customers are using more and more mobile devices, and the access to voice search makes it easy for them to interact with the ecommerce store. Moreover, the voice assistants should process users’ queries and respond to them.

The Advent of Personalized Products

Who doesn’t like a personal touch in anything that belongs to them? An ecommerce agency or store will value customers’ sentiment, so the idea of customizable products is trending. Countless ecommerce sellers have implemented the idea of customizable products. Here, the customers have to provide information to get a personalized product. And, the ecommerce store has to gain in-depth knowledge about those customers.

Customers are allowed to customize selected products. Undoubtedly, customers are going to love these businesses that let them customize their products. Businesses can offer relevant designs and colors to impart realistic views to their customers. Additionally, businesses have started quizzes, surveys, and other interactive sessions to learn more about customer requirements and preferences.

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More Payment Options

As per Website Development UAE professionals, customers are more likely to prefer E-Commerce services that offer easier checkout options. And, checkout processes are incomplete without convenient payment options. In case your business accepts only payments through debit or credit cards, then it’s time to rethink the process.

Nowadays, E-Commerce retailers are utilising diverse payment options. For instance, they are offering customers pay later options, and that’s too without any additional costs. This strategy will definitely encourage customers to purchase from your E-Commerce store.

Virtual and Augmented Reality to Get an Idea of the Purchase

How will your customers visualise whether the latest purchase will suit their needs? Forget those days where customers have to visualise things with the help of a measuring tape. The advent of virtual and augmented reality has made things easier. Whether it’s a new smartphone or a couch, everything can be projected according to your customer’s circumstances.

Well, the same is applicable for clothing, make-up accessories, and much more. There are infinite possibilities to work with VR and AR. For Augmented Reality, E-Commerce businesses depend on computerised graphics for real-world items. Additionally, businesses can implement virtual reality to make any physical product possible to make a virtual tour. 

Customers can experience the expectations from a product they are going to buy. And, customers will definitely lean to those E-Commerce sellers who can offer seamless Augmented and Virtual Reality experiences.

Livestream Shopping

This is the perfect combination of live streaming and social commerce approaches. When it comes to social media, influencers are more than active. And, brands are utilising their fan base to connect with their customers using social capital. During Livestream shopping, customers can interact with the brand and the influencers.

This sounds like shopping from a physical store where you can solve your queries regarding the product. The trend is highly interactive, and the customer needs not to visit a physical store to experience such a chit-chat. Additionally, customers are getting a detailed demonstration of the product. Livestream shopping is more likely to be authentic with chatting components than scripted ones. Thus, they can appear trustworthy to customers.

Subscription Models are Encouraged

As a seller, if you start offering subscriptions, your customers will return to your E-Commerce site again and again. Think of the subscription policy of YouTube. If any user is subscribed to a specific channel, then the user will get a notification whenever there’s a new post on the channel. 

The same illustration works in E-Commerce, as well. It’s easy to make your customer purchase anything from your site. But, it’s harder to tell whether the customer will come back to your site, or not.

Businesses are looking for new ways to convert services and products into subscriptions. And, these will keep their customers loyal for months or even years. Before implementing subscriptions, you have to keep in mind that subscriptions come with long-term commitment. Additionally, you have to keep track of technology, economics, and transition processes. The transition process is spread across customer support and customer success.

Setting New Standards of Sustainability

Businesses are aware of the limited resources. Thus, E-Commerce businesses are focussing on the sustainability ecosystem’s adoption. To keep digital buyers intact, businesses are adopting new techniques. Here are a few strategies that businesses are applying to increase sustainability, such as:

  • Businesses are adopting electrical delivery vehicles instead of fuel-based vehicles
  • Additionally, they are supporting charities.
  • Most E-Commerce businesses are joining a noble cause by donating a part of their revenue.
  • They are encouraging the use of renewable raw materials for packaging and manufacturing processes

Drone Delivery, Perhaps…

Well, this trend is still in its initial stage. To make the delivery process unique and faster, drone delivery is one of the most out-of-the-box ideas. Alibaba, UberEats, FedEx, and Amazon have started working to make drone delivery possible in the near future. This will be really beneficial for local businesses to drop off lightweight deliveries.

E-Commerce Trends to Shape 2022 and Beyond

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E-Commerce Trends to Shape 2022 and Beyond