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Data Analytics Tools : 10 Smart Ways For Using Machine Learning To Power Data Analytics

Data Analytics Tools : 10 Smart Ways For Using Machine Learning To Power Data Analytics

For a data analytics process to be considered effective, it has to produce several measurable benefits for businesses. This includes helping to boost productivity, improving services and products, customer retention, etc. Automating the processes of data analytics is essential to conclude data quickly.

  1. Finding the problem 

When you are starting with machine learning, you have to take things as easily as you can. Take it one step at a time. Learn to solve the small problems first before you move to deal with more significant issues. Even if the problem on hand is a huge one, scale it downwards. There will always be smaller problems within that large one. The small issues aggregate into the big ones. So start from the small ones. Start with the one with lots of data in it. You have a higher likelihood of success beginning with the small problems than going heads on with a large problem. 

  1. Create a business plan with use cases

It is always ideal to leverage the sense of urgency to make people excited about and interested in different possibilities. Start by creating a business plan with use cases. You have to be clear that it isn’t a simple process, and to carry on the initiative; there has to be a supportive organization to commit their resources and time. The results that you get from it will justify the talent and time that was invested in it. 

  1. Find the data addressing your questions.

If you’re looking to add machine learning to your data analytics, you need to outline questions of interest first; then look for data that fits the purpose, and get the right results by leveraging appropriate technology. For instance, a record department in the healthcare industry shows the abundance of available data. With this, there’s a huge prospect for innovations towards patient care in the industry. 

  1. Improve data quality

When the quality of your data is good enough, you will always get accurate learning. So if you are going to improve your data analytics, the first thing to do is improve your data quality. No matter how you look at it, it is practically impossible to get excellent and accurate results with inadequate and inaccurate data. So, high-quality data plays a massive role in successfully using machine learning for data analytics.

High-quality data will always be relevant to businesses, especially regarding the associated contexts within an automation-friendly structure. 

  1. Organize and audit your data

You need to audit the data you have available and organize it in such a way that you are able to access it at scale and with consistency. Humans that work on machine learning projects must understand the importance of the garbage-in/garbage-out principle and keep it in mind. 

Ultimately, the function of machine learning is to identify patterns from data. This means that if your data is flawed, you will eventually produce unsatisfactory results and interpretations. If this issue isn’t identified quickly enough, it can cost the organization a lot. 

  1. Take away data ownership silos

Without data, there isn’t machine learning. So, it would be best to give the data analyst the freedom to see the data and use it. The main focus has to be to remove the data ownership silos to enable the data to be put to work. The first thing to note is transparency and discussing the benefits and how to get results. The focus shouldn’t be on who owns the data or where it is. 

  1. Standardize your data

As important as this step is, many companies overlook it. However, it is essential because it ensures that the data’s inaccuracies and biases don’t reflect the machine learning results. When the data is clean and standardized, you will be able to get more reliable and valid machine learning outcomes. 

  1. Automate systems for data gathering

You can change your business’s course through actionable insights from machine learning. However, this is mostly possible if the quality of data supports that the right correlations are learned. Business firms have to start investing in automating deduplication, normalization, and ingestion of heterogeneous data. You’re likely to get better results from off-the-shelf models through great data, compared to using world-class models with messy data. 

  1. Create business goals that align with your strength

Businesses have to understand the importance of playing to their strength, especially when it comes to data analytics and machine learning. If you are going to improve your data analytics through machine learning, you must be very strategic. It isn’t so technical. 

You must create machine learning strategies that are well aligned with your business’s goals and your KPIs. For instance, if you set a goal for yourself to be at the top of the Google search engine results page (SERP), and your website domain authority is increasing due to your KPI. It would make sense to develop a machine learning strategy to optimize the profile of your internal links. 

  1. Make sure that you’re indeed ready to use machine learning to power data analytics.

When it comes to data analytics, machine learning is a potent tool. However, machine learning models are limited by the people creating them and the data that they are used with. So, if you have good data and good ‘creators,’ you will have good results and vice versa. Machine learning is only as good as those two. 

If you’re going to leverage machine learning for your data analytics, you have to ask yourself if your problem(s) are defined clearly and suited for machine learning. You also have to ensure that your data are of high quality (whether they are self-supervised or labeled). This will ensure that you can train the appropriate machine learning talent and the machines to do the job effectively. 


Data analytics is critical to a company’s success, especially in the age and time that we are in. Thankfully, you can ensure that your data analytics is more effective by using machine learning to predict patterns and making predictions. However, for you to be effective at this, you have to put in place many things without which you can’t get accurate and effective results. 

This article examines some of these things and ultimately discusses the best way to use machine learning to improve data analytics. 

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