Beyond Traditional Methods: Exploring Unconventional Tactics for Real Estate Lead Generation
Real estate and other industries face massive changes in how things have “always worked,” especially when it comes to lead generation. The traditional methods of cold calling and placing adverts in newspapers are now considered old-fashioned and don’t have the same reach as before. So, to stand out from the competition, estate agents must take a more unconventional stance to reach clients.
Here are a few unconventional tactics you can try to improve your real estate lead generation:
Utilize Virtual Reality
Consider embracing virtual technology to create immersive property tours with real estate rendering or virtual reality (VR). VR can provide potential buyers with a realistic sense of a property’s design and layout, allowing them to explore homes remotely. Real estate rendering also enables users to visualize their design changes to a property.
Provided the technology is of high quality and easy to navigate, this tech-savvy approach can set you apart from other agents.
Host Or Sponsor Local Events
Organize a community event related to real estate. For example, you could host a homebuyer’s seminar, a first-time homebuyer workshop, or a neighborhood street or block party. Or, consider sponsoring a community event such as a charity fundraiser, a sports tournament, or an art exhibition.
By engaging in community-focused projects, you can connect with potential clients in a more relaxed and engaging environment. Additionally, if you position yourself as an estate agent who cares for your community, it can help to nurture your agency’s reputation.
Offer Real Estate Webinars Or Workshops
Consider hosting online educational workshops or webinars where you share your expertise and industry knowledge. Topics could include the following, for example:
- Real-estate investments
- Home staging
- First-time home buying
By giving valuable and practical advice relevant to your area’s market and beyond, you position yourself as a trusted and competent advisor in the industry.
Network In Niche Communities
Identify niche communities that align with your target market, locally and even further afield. Examples include retirement communities, investment clubs, and other local organizations. You can build relationships with potential clients in these communities by attending their meetings and contributing to discussions.
Another option is to network with bankruptcy, divorce, or probate attorneys. While the sentiment may feel negative, you can offer swift and professional services to the people who must sell their homes because of a court order.
Collaborate With Local Businesses
Form partnerships with local businesses that complement real estate. Businesses to consider include interior designers, home stagers, flippers, and contractors.
By cross-promoting each other’s services, you can tap into their customer base and generate leads. Additionally, you can collaborate on joint marketing efforts to reach a wider audience.
Develop A Referral Program
Create a referral program for your agency that rewards those who refer new leads to you. For example, those awarded could be past clients or other professionals. A referral program encourages word-of-mouth marketing and could generate a steady stream of qualified leads from trusted sources.
Run Social Media Contests
Another way to generate leads is to run contests or giveaways on social media platforms. Social media platforms now play an essential role in connecting with customers. For example, you can offer an incentive or prize for people who share your content, comment on your posts, or tag their friends. Using social media in this way helps you to expand your reach and generate leads.
Utilize Social Media Influencers
Social media influencers can do wonders for a business, provided you partner with the right one. Identify social media influencers, bloggers, or vloggers with a substantial following in your area.
When you find one who influences your market, collaborate with them to promote your real estate services or feature your properties in their content. As a result, you will reach a larger audience and potentially generate more leads.
Create A Podcast Or Vlogging Channel
Become a podcaster or vlogger where you provide valuable information about the real estate market. You can use a real estate website builder to create a user-friendly site that makes it easy to listen to what you’re saying on desktop or mobile.
When vlogging or podcasting, you can focus on trends in your area and globally and showcase local attractions and neighborhoods. Additionally, you can give valuable tips to homeowners, home buyers, sellers, and investors.
Consider interviewing local experts on matters such as the benefit of paying extra into your mortgage every year or how to make various home improvements.
By offering valuable information in an audio format, you can attract a following and generate leads organically.
Create High-Quality Visual Content
Customers appreciate high-quality, visual sharable content in just about every format. To capitalize on this, develop informative and visually appealing content such as blog posts, infographics, or free downloadable guides to real estate. You can share your content on your website, social media platforms, and through email newsletters to attract and engage potential leads.
Remember, however, to include your contact details and company logo on your content so that it advertises your services when shared. Additionally, ensure your website and social media pages are user-friendly and constantly updated.
Offer Free Home Valuations
Provide free market reports and home valuations for homeowners in your target area. By offering this type of free service, you can attract potential sellers curious about their property’s value. In addition, this allows you to establish relationships with potential clients.
Target Expired Listings
Contact homeowners whose property listings expired without selling. When doing so, develop a personalized approach. For example, you can highlight how you can address the challenges they faced during their previous listing. This could provide them with a fresh perspective to successfully sell their property.
Offer Unique Property Experiences
Offer unique property experiences that are unlike traditional open houses. For example, you could host themed events in a home or on the property, such as wine tasting, a cooking demonstration, or an art exhibition. Such experiences can attract potential buyers and create a memorable impression of you and your services.
Use Vehicle Wraps Or Billboards
Turn your car into a mobile advertisement by wrapping it with your branding and contact information. This goes beyond having a sticker or magnetic decal on the side of your vehicle. Alternatively, consider advertising on a targeted billboard in a high-traffic area to increase your visibility and generate leads.
In Summary
When using unconventional marketing and lead generation methods, it is crucial to understand your target audience and adapt your approach accordingly. Be creative, test different approaches, and adjust them based on the results you achieve and wish to attain. As a result, you may discover a new, unexpected way to generate quality leads.
Meta Title: Unconventional Real Estate Generation | Rebellion Research
Meta Description: Real estate agents must think out of the box to generate hot leads. Explore 14 unconventional tactics for generating excellent real estate leads all year.
