A Beginner’s Guide to Marketing Ethereum

A Beginner’s Guide to Marketing Ethereum

Cryptocurrency & Blockchain

This may seem like a rather odd approach to trading Ethereum, but at the end of the day, that’s exactly what you are trying to do. Consider for just a moment anything you buy and then sell for a profit. Isn’t that what trading in cryptocurrency is all about anyway? If you are a trader, you buy crypto at one price and then watch this relatively volatile market closely so that when the price reaches the point you’ve set, you sell. 

That’s trading in Ethereum in its most basic sense. Here, we are talking about Ethereum’s native cryptocurrency, Ether (ETH), which grew out of the same technology as Bitcoin, but it is so much more than a cryptocurrency. With that said, Ethereum is literally the blockchain at its very best and this is where you begin your marketing approach.

Why Market Ethereum?

If you are asking what the purpose is of launching a full-out marketing campaign for Ethereum when you could simply be a trader, consider this. As with anything else you are trying to sell for a profit, prices rise proportionately with demand. So, how do you create a demand for anything you are trying to sell? That’s right! You launch a marketing campaign. 

Maybe you are holding a significant amount of Ether in the exchange. Or in offline cold storage hardware that you are looking to sell for a profit. If interest in crypto is waning, value declines as well. This is where a marketing campaign can attract interest which leads to demand, if done right. That’s the foundation upon which you are about to build that demand.

Key Digital Marketing Strategies

When marketing online, there are common strategies that have proven effective, no matter what product or service you are trying to sell. It starts with a website that you will strive toward reaching a high enough ranking with Google. And how do you do that? One of the key elements the Google crawlers look for is a website that is informative. It is vital that you provide as much relevant information as possible. Like posting a continually updating Ethereum prices chart on the homepage.

Video tutorials and educational materials also help to gain rank with Google. The whole idea is to excite your audience so that they will become interested in buying ETH. Explain the benefits of a blockchain currency like ETH that is virtually impossible to hack. Instead of being connected to one central bank it is held in a series of thousands of computers scattered all across the web on every continent and country. In order to hack ETH, a hacker would need to find a back door into literally thousands of computers and launch the attack simultaneously and that’s a virtual impossibility. It is imperative to overcome objections before they are voiced by focusing on the invulnerability of this crypto like that of the older and better-known Bitcoin.

Education Is Key

So, you want to be a trader and you have begun amassing as much ETH as possible as market conditions warrant. Now you want to sell a portion of your crypto, but you want the best prices possible. The key to creating demand for any product, crypto included, is through educating the general public. As to the benefits to be had in buying into the digital asset. Summing it up, the purpose of marketing ETH is to increase demand that corresponds to higher worth. That’s the key to trading. And that’s what Ethereum marketing is all about which is why it’s so important to your success as a trader.

Cryptocurrency & Blockchain

A Beginner’s Guide to Marketing Ethereum