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4 Trends in the Beer Industry — and 3 Things to Expect

4 Trends in the Beer Industry — and 3 Things to Expect


The beer industry has seen dynamic changes in recent years. From introducing craft beer to significant changes in marketing and consumer adoption, this sector is changing by the day.

As a result, shareholders in the beer industry must stay abreast of the changes that affect their investments. That way, it becomes easier for business owners to identify ways to maximize returns and tailor their strategies to remain relevant. 

Whether starting your own brewery or trying to maximize an existing portfolio, here are four trends in the beer industry and three things you should expect to see in the future.

4 Trends in the Beer Industry 

  1. Thiolized Yeast for Even Better Flavors

Consumers are increasingly demanding unique flavor experiences in their favorite brews. To meet this demand, breweries are unlocking beer flavors with thiolized yeast, a specially engineered yeast strain. 

Thiol compounds help create desirable aromas in beer, such as tropical fruit or citrus notes. Thiolized yeast has been developed to produce higher levels of these aromatic compounds, resulting in intensified and more complex flavors. 

This trend opens up a new realm of possibilities for craft brewers and enthusiasts seeking unique taste experiences. 

  1. The Rise of Non-Alcoholic Beer

Another significant trend in the beer industry is the growing popularity of non-alcoholic beer. As more consumers prioritize health and wellness, they seek alternatives to traditional alcoholic beverages.

Non-alcoholic beer provides a viable option, offering the taste and experience of beer without the alcohol content. In addition, it can be enjoyed by people of all ages and those who prefer to abstain from alcohol for various reasons. 

  1. The Growing Popularity of Canned Beer

Canned beer has witnessed a surge in popularity in recent years, which is expected to continue in 2023 and beyond. Cans offer several advantages over traditional bottles, including better portability, superior protection against light and oxygen, and increased sustainability.

The canning process has also improved, ensuring the beer’s quality and taste remain uncompromised. With many craft breweries embracing cans as their preferred packaging choice, consumers can expect to see more varieties of canned beer on the shelves.

  1. The Rise of Beer Cocktails

Beer cocktails have been on the rise, providing a fresh and innovative way to enjoy beer. Mixing beer with spirits, fruits, and other ingredients creates unique flavor combinations and opens up endless possibilities for experimentation.

From shandies to beer-based margaritas, these concoctions appeal to both beer enthusiasts and cocktail lovers. As the popularity of beer cocktails grows, investors should expect a rise in consumers seeking different flavor profiles. 

3 Things to Expect in the Beer Sector

  1. The Continued Growth of the Global Beer Market

The global beer market is expected to grow by 3.7% in 2023, reaching a value of $690 billion. Factors such as increasing disposable incomes, urbanization, and changing consumer preferences contribute to this expansion.

Craft beer, in particular, is expected to maintain its upward trajectory as consumers seek unique and locally brewed options. Additionally, emerging markets in Asia-Pacific and Africa present significant growth opportunities.

  1. The Continued Use of Technology in Beer Production

Technology is crucial in modern beer production, and its influence will expand beyond 2023. From automated brewing systems to artificial intelligence-based quality control, breweries are leveraging technology to streamline processes, improve efficiency, and maintain product consistency.

Additionally, innovative packaging solutions and online beer ordering and delivery platforms are enhancing the consumer experience. 

  1. The Increasing Popularity of Beer Tourism

Beer tourism is a trend that is expected to gain momentum in 2023. Beer enthusiasts are increasingly interested in visiting breweries, participating in beer tastings, and experiencing the brewing process firsthand.

Breweries are capitalizing on this trend by offering tours, events, and immersive experiences. As beer tourism grows, it provides a source of revenue for breweries and contributes to local economies through increased tourism and job creation.

4 Trends in the Beer Industry — and 3 Things to Expect